When it comes to high-end custom jewelry and sports luxury, few names carry the prestige of Jason Arasheben—better known across the world as "Jason of Beverly Hills." Over the past two decades, Arasheben has built a global luxury empire, becoming the go-to jeweler for elite athletes, A-list celebrities, and championship franchises. From showstopping diamond chains to heavily detailed NBA, NFL, and World Series championship rings, his creations have defined modern sports iconography.
However, appearing on Episode 4 of The Pull Up with Scoop B, Arasheben made it clear that his focus has evolved beyond the high-stakes world of sports jewelry. Instead of chasing fast-moving, short-term trends, he is actively steering his brand toward grander, timeless milestones—pieces designed to hold immense historical and cultural relevance decades down the line.
Beyond Championship Hardware: The Pursuit of Permanence
Arasheben’s reputation was forged in the heat of championship moments. His bespoke ring designs tell intricate stories, often featuring hidden compartments, custom carat weights that match team records, and intricate detailing unique to each franchise's journey. Yet, for a designer who has already reached the pinnacle of major league jewelry design, the question naturally shifts to what comes next.
Speaking candidly on The Pull Up with Scoop B, Arasheben emphasized that true legacy isn't measured merely by another viral piece or a flash-in-the-pan fashion movement. It comes from crafting physical artifacts that endure—pieces that remain embedded in public memory long after the era's players step off the court or field.
For Arasheben, that sense of permanence demands a project of global, historical proportions.
The Ultimate Hometown Pursuit: L.A. 2028
With the Summer Olympics set to take over Southern California in 2028, Arasheben has set his sights on a portfolio goal that hits directly close to home: designing and manufacturing the official Olympic gold, silver, and bronze medals on his home turf.
For a designer who has spent his career shaping the aesthetic of West Coast luxury, bringing the production of Olympic hardware back to Los Angeles represents the ultimate synthesis of his life's work and his roots.
“The Olympics are going to be in Los Angeles in 2028,” Arasheben told host Brandon “Scoop B” Robinson. “What better than an L.A. manufacturer to make the Olympic gold medals?”
The concept of a local host city artisan crafting the hardware for the global games carries immense symbolic weight. Rather than outsourcing the medal design to traditional corporate mints, having an L.A. native and luxury icon hand-craft the symbols of athletic triumph would weave genuine local culture directly into the games' history.
A Vision Built to Outlast Trends
Designing for the Olympic Games offers an unprecedented platform to leave an indelible mark on human history. Championship rings honor a single season, but Olympic gold medals live forever in global archives, museums, and national lore.
Arasheben views throwing his hat into the Olympic ring not as a mere business proposal, but as the capstone to a career dedicated to fine craftsmanship and storytelling through precious metals.
“For me, that would be a legacy accomplishment… 40 years from now people can say the last time the Olympics were in L.A., Jason of Beverly Hills designed and made the gold medals. I will throw my hat in the ring and we will see what happens.”
By anchoring his highest ambition to the spirit of his hometown, Arasheben isn't just pursuing another high-profile luxury contract—he is aiming to forge a physical piece of global history. Should his bid succeed, the gold medals placed around the necks of the world's greatest athletes in 2028 won't just represent athletic perfection; they will carry the distinct artistry, passion, and soul of Los Angeles craftsmanship for generations to come.